Marmite

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Marmite

Definition

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Marmite is the brand name for two similar food spreads: the original British version, since 2000 a Unilever product; and a modified version produced in New Zealand by Sanitarium Health Food Company and distributed in Australasia and the Pacific. Marmite is made from yeast extract, a by-product of beer brewing. Other similar products include the Australian Vegemite, the Swiss Cenovis and the German Vitam-R. The British version of the product is a sticky, dark brown food paste with a distinctive, powerful flavour, which is extremely salty. This distinctive taste is reflected in the British company's marketing slogan: "Love it or hate it. " A version with a different flavour has been manufactured in New Zealand since 1919. This is the only product sold as Marmite in Australasia and the Pacific, whereas elsewhere in the world the British version predominates. The image on the front of the British jar shows a "marmite", a French term for a large, covered earthenware or metal cooking pot. British Marmite was originally supplied in earthenware pots, but since the 1920s has been sold in glass jars of approximately the same shape. A thinner version in squeezable plastic jars was introduced in March 2006.