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The next “big thing” is always around the corner. From singers & actors to simple objects, fads attract attention. They elicit what is commonly referred to as a craze, mania or a phenomenon due to its tremendous popularity. What makes fads and trends so popular? In the 70’s they had the pet rock, in the 80’s it was big hair, and the 90’s there was grunge. Most fads and trends can be attributed to fashion but the image and personas of famous performers have been marketed to create a cult like following. In this study we will explore the elements of a fad or trend by questioning the trend followers.How do trends and fads catch on?

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Fecha publicación: 12.5.2016

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