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TV Commercials and Advertising Psychology Experiment

tipo de documento Sciences sociales - Expérimentation/Travaux pratiques

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You’re watching your favorite show. Something exciting is about to happen…and…the network goes to commercial. So you tune out for a few minutes while the advertisements flash by. But did you know that companiesstrategically plan when they’re going to run these commercialson television, on which channel, and during which program? Commercials are expensive, and companies want to target a specific audience—the audience that’s most likely to be interested in buying their products. Let's watch some TV anddo a psychology experiment at the same time! What can the day of the week, time of day and television program during which certain commercials run tell us about the kind of audience companies are trying to target?

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