Trade name

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Trade name

Dbpedia

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A trade name, trading name, or business name is a pseudonym used by companies that don't want to operate under their registered legal name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a. or d/b/a) is used, among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "trading as" (abbreviated to T/A) are used, although "doing business as" is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered.

English Wikipedia http://en.wikipedia.org/wiki/Trade_name

Spanish wikipedia http://es.wikipedia.org/wiki/Nombre_comercial

Wiki page external link http://online.ceb.com/calcases/C4/26C4t261.htm