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The Golden Arches, the Mac’s once-bitten Apple, the swirl of Pepsi’s blue and red—these are all logos. Logos are part of each company’s brand, and children are more shopping-savvy because of them. But what logos inform kids more? Do kids only recognize brands advertising to their age group, or do they recognize other brands marketing towards adults too? Let’s find out!Which logos are more recognizable to kids?

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Conceptual map: Logo Recognition: Effects of Media on Children

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Fecha publicación: 12.5.2016

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